Introduction
This Privacy Policy explains how personal data is collected, used, and protected when people visit Agentic Formula (https://agenticformula.ai), read its content, and subscribe to the Agentic Formula email newsletter.
Agentic Formula is operated by Mas & Pas Limited, company number 11130731, registered in England and Wales, with its registered office at First Floor Office, 3 Hornton Place, London, United Kingdom, W8 4LZ.
Because the operator is established in the United Kingdom, personal data is processed in line with UK data protection law, including the UK GDPR and the Data Protection Act 2018. This policy is intended to inform users worldwide in a clear and transparent way about how personal data is handled.
Data controller
Mas & Pas Limited is the controller of personal data collected through Agentic Formula, except where a third party acts as an independent controller for its own purposes.
Personal data collected
Depending on how a person interacts with Agentic Formula, the following categories of personal data may be collected:
- Identity and contact data, such as an email address submitted for newsletter signup.
- Technical and usage data, such as IP-related information, browser type, device information, pages viewed, timestamps, referral data, and interaction data collected through analytics, cookies, and server logs.
- Communications data, where a user contacts the operator.
- Marketing and consent data, including subscription status, unsubscribe status, and cookie or tracking preferences.
No user accounts or member logins are currently provided through the site.
How personal data is collected
Personal data may be collected:
- Directly from users, for example when an email address is submitted into a newsletter signup form.
- Automatically through cookies, analytics technologies, server logs, and similar tracking tools when users browse the site.
- From service providers involved in operating the website and newsletter.
Purposes of processing
Personal data may be used to:
- send and manage the free Agentic Formula newsletter;
- administer subscriptions, records, preferences, and unsubscribe requests;
- operate, maintain, secure, and improve the website and newsletter;
- monitor site performance, usage patterns, and audience engagement;
- respond to communications and enquiries;
- protect legal rights, investigate misuse, and comply with legal obligations.
Lawful bases
Where UK GDPR applies, personal data is processed on one or more of the following lawful bases, depending on the circumstances:
- consent, for example where a user subscribes to marketing emails or consents to certain cookies or analytics processing where consent is required;
- legitimate interests, including operating, securing, improving, and understanding the performance of the website and newsletter, provided those interests are not overridden by the individual’s rights and freedoms;
- legal obligation, where processing is required to comply with applicable law.
Email marketing
Newsletter subscriptions are managed using a third-party email marketing platform or similar service providers used from time to time. Subscriber data may be processed to store subscriber information, send newsletter emails, measure campaign engagement, maintain suppression lists, and manage unsubscribe requests.
Marketing emails should include an unsubscribe mechanism, and users may unsubscribe at any time using the unsubscribe link in the email or by contacting the operator. The fact that a person unsubscribes does not prevent limited retention of the email address on a suppression list where needed to respect that preference and demonstrate compliance.
Cookies and analytics
The site uses cookies and similar technologies, including Google Analytics, to understand traffic and usage patterns and to improve the site. UK guidance expects privacy notices and cookie notices to explain what cookies do and to explain individuals’ rights, including where consent can be withdrawn.
Where required by law, non-essential cookies or analytics technologies should not be placed on a user’s device until valid consent has been obtained. Users should be able to change or withdraw cookie preferences where consent is the legal basis.
Data sharing
Personal data may be shared with third-party service providers that help operate Agentic Formula, such as:
- email marketing and newsletter delivery providers;
- website analytics and performance measurement providers;
- website hosting, security, maintenance, and content management providers;
- professional advisers, regulators, courts, law enforcement, or other third parties where disclosure is necessary to enforce rights, comply with law, or protect the website, its users, or the business.
Personal data may also be disclosed in connection with a merger, acquisition, restructuring, investment, financing, sale of assets, or similar corporate transaction involving Mas & Pas Limited.
International transfers
Some third-party providers may process personal data outside the UK. Where international transfers occur, reasonable steps are intended to be taken to ensure that appropriate safeguards are used where required by applicable law, such as adequacy regulations or approved contractual transfer mechanisms.
Retention
Personal data is retained only for as long as reasonably necessary for the purposes described in this policy, including legal, regulatory, operational, security, and record-keeping purposes.
For example:
- newsletter subscriber information may be retained while a person remains subscribed and for a reasonable period afterwards, including for suppression purposes;
- analytics and technical records may be retained in line with selected analytics, hosting, and security settings;
- communication records may be retained for as long as reasonably needed to respond to an enquiry, resolve a dispute, or protect legal interests.
Security
Appropriate technical and organisational measures are intended to be used to protect personal data. However, no internet transmission, website, or storage system can be guaranteed to be completely secure.
User rights
Depending on the user’s location and the law that applies, individuals may have rights to request access to personal data, correction, deletion, restriction, objection, withdrawal of consent, and data portability. UK guidance states that privacy notices should explain individuals’ information rights and, where consent is relied on, the right to withdraw that consent.
Users in the UK may also have the right to complain to the Information Commissioner’s Office.
Third-party websites
The site may contain links to external websites or platforms. Agentic Formula is not responsible for the privacy practices or content of third-party websites, and users should review those third parties’ privacy notices separately.
Changes to this policy
This Privacy Policy may be updated from time to time. The latest version should be published on the website with the updated date.